Beli77 Privacy Policy – Malaysia Player Data Protection

This Privacy Policy was prepared by beli77 to comply with applicable data protection legal requirements, including Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international standards. This Policy applies to all personal information you share with beli77 through any channel — including our official website at beli77.my, the mobile app (if available), and any interaction with our customer support team.

When we refer to "personal data" or "personal information" in this document, we mean any information that can be used to identify you directly or indirectly as an individual — including your full name, phone number, email address, financial transaction details, and platform usage data. This Policy does not apply to third-party websites you may access via links from the beli77 — we encourage you to read the privacy policy of that website separately.

beli77 only collects data that is genuinely necessary to provide platform services securely and efficiently. We do not collect excessive information that is irrelevant to platform operations. The following are the categories of data we collect and the reasons for doing so:

Financial information relating to Malaysian local payment methods — such as Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX via Maybank2u and CIMB Clicks — is handled in accordance with the strictest payment security standards. beli77 does not store your full card number or e-wallet password directly in our systems.

beli77 uses collected data solely for legitimate purposes directly related to providing the platform's services to you. We do not use your data for third-party marketing or any other commercial purpose without your explicit consent.

beli77 maintains a strict policy of never selling, renting, or disclosing players' personal information to third parties for marketing, advertising, or any other commercial purposes. However, there are limited situations where data sharing is necessary and lawful:

• Third-Party Payment Processors: To process deposits and withdrawals via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, FPX Maybank2u and CIMB Clicks, beli77 is required to share the necessary transaction information with the relevant payment processors. All our payment processing partners are bound by strict confidentiality agreements and are held to equivalent data protection standards.
• Audit & Compliance Body: As part of the commitment beli77 for fair and transparent operations, independent third-party audit bodies may have limited access to data required for the purposes of game fairness verification and licensing compliance.
• Legal Requirements: beli77 will disclose player information to the relevant authorities when required to do so by a valid court order, investigation warrant, or applicable Malaysian legal requirements — including investigations related to money laundering or financial crimes.
• Platform Security Protection: In situations where beli77 detects fraudulent activity, cyberattacks, or other serious security threats, the necessary information may be shared with relevant parties such as digital forensics specialists or law enforcement agencies strictly for protective purposes.

Player data security is one of the most significant investments that beli77 implement within our technical infrastructure. We employ multiple layers of protection working in tandem to keep your information secure at all times — whether data is being transmitted, processed, or stored in our databases.

• 256-Bit SSL Encryption: All communications between your device and the beli77 is protected with 256-bit SSL (Secure Socket Layer) encryption — the same level of protection used by leading banking institutions and government agencies. This means any information you transmit cannot be read or intercepted by unauthorised parties, even if they manage to intercept the network signal.
• Encrypted Password Storage: Account password beli77 is never stored in plain text. We use strong one-way hashing algorithms — meaning that even internal staff at beli77 cannot view your original password. If you forget your password, you will need to reset it through the SMS verification process.
• Real-Time Security Monitoring: Cybersecurity team beli77 monitors the platform continuously 24 hours a day to detect any abnormal activity, unauthorised access attempts, or patterns indicating a potential security threat to player data.
• Two-Factor Authentication (2FA): beli77 uses OTP verification via Malaysian SMS for new login attempts and significant financial transactions. This means that even if someone knows your account password, they still need access to your registered Malaysian phone number to log in.
• Strict Internal Access Controls: Only staff beli77 with specific job requirements are permitted to access player data, and all access is logged for internal audit purposes. The "least privilege" principle is strictly enforced across the entire organisation.

Although beli77 has taken all reasonable technical measures to protect your data, it is important to remember that no security system in the world is entirely risk-free. You also play a vital role in your own account security — keep your password confidential, never share your login credentials with anyone, and contact the support team beli77 immediately if you suspect any unauthorised access.

Platform beli77 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. Cookies are small text files stored on your device when you visit our website. The following are the types of cookies we use:

• Essential Cookies: These cookies are required for the platform's core functionality beli77 — such as maintaining your login session, securing forms, and processing transactions correctly. Without these cookies, the platform will not function properly. This type of cookie cannot be disabled.
• Performance Cookies: We use analytics tools to understand how players interact with the platform — which pages are visited most, how long gameplay sessions last, and where players commonly encounter technical issues. This data is collected in aggregate and used to improve the playing experience at beli77.
• Preference Cookies: These cookies store user preferences such as language settings, display mode, and your last game selection so you don't have to reconfigure these preferences every time you log in to the platform beli77.
• Session Cookies: Used to identify your active login session and ensure your game data is saved correctly while you play — including round history, current credit balance, and active bonus status.

You can manage cookie settings through your web browser preferences. However, disabling certain cookies may affect the functionality of the platform beli77 and your overall gaming experience. We recommend keeping your default cookie settings for the smoothest platform experience.

As a user of the platform beli77 and as an individual protected under Malaysia's data protection laws, you have certain rights regarding the personal information we hold about you. beli77 fully respects and upholds all of these rights.

To exercise any of the above rights, please contact the customer support team beli77 via live chat or email at [email protected]. We will verify your identity before processing any data-related request to ensure the security of your information.

beli77 only retains your personal data for as long as it is needed for the purposes stated in this Privacy Policy, or as required by applicable Malaysian law. We have a clear data management policy to ensure information is not kept longer than necessary.

• Active Account Data: For as long as your account remains active on the platform beli77, we retain all information associated with your account to enable us to provide you with the full range of services.
• Financial Transaction Data: Transaction records — including deposits, withdrawals, and gameplay history — are retained for a minimum of 7 years in line with Malaysia's accounting and anti-money laundering legal requirements.
• Communication Data: Customer support conversation records are retained for 2 years to allow us to reference past history and resolve recurring issues more effectively.
• Identity Verification Data: KYC documents such as copies of MyKad or passport are retained for the period stipulated by licensing compliance requirements, typically 5 years after account closure.
• Inactive Accounts: Accounts showing no login activity for 24 consecutive months may be archived. Archived account data is retained in accordance with legal requirements but cannot be accessed through normal login.

Upon expiry of the defined retention period, beli77 will securely delete or anonymise your data using methods that ensure it cannot be recovered or re-identified. Deletion is carried out on a schedule set by our internal data security team.

beli77 is a platform NOT intended for anyone under the age of 18. We strictly prohibit any minor from registering, using, or accessing our platform in any capacity. Protecting children and young people from exposure to gambling activities is an absolute priority for beli77.

We employ multiple age-verification mechanisms during the registration process, including OTP verification via Malaysian phone numbers and — where required — identity document verification. If beli77 detects or is notified that any account is owned or used by a minor, we will take immediate action as follows:

• Suspending the account in question immediately.
• Reviewing all transactions that have taken place under the account.
• Reporting cases to the relevant authorities where required by law.
• Refunding the original deposit balance (minus any voided winnings) to the original payment method once the investigation is complete.

beli77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, new legal requirements, or developments in the technologies we use. Each new version of the Privacy Policy will be published on this page with the latest update date clearly displayed at the top of the document.

For amendments deemed significant — such as changes to how we use your data or changes to your rights as a user — beli77 will endeavour to provide advance notice via your registered email address or through in-platform notifications at least 14 days before any amendments take effect.

Continued use of the platform beli77 following the effective date of any amendments to this Privacy Policy will be considered as your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your personal information.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how beli77 handles your personal data, our team is available to assist you at any time. We take every privacy-related enquiry seriously and are committed to providing accurate, helpful responses as promptly as possible.

For complaints that cannot be resolved through standard support channels beli77, you also have the right to refer to the Malaysian Communications and Multimedia Commission (MCMC) or the relevant authority responsible for personal data protection in Malaysia, in accordance with the provisions of the Personal Data Protection Act 2010.

We also encourage you to read the related documents that complement this Privacy Policy, including Terms & Conditions and page Responsible Gaming beli77 for a more comprehensive understanding of how we operate in the best interests of Malaysian players.